About Me
linkedin.com/in/davidagroff
I grew up in a corner of rural Ontario that is still home to horses and buggies, and roadside maple syrup stands. Despite this, or because of it, I developed a keen interest in media, especially how communities form around media.
Naturally, I was nearly thrown out of high school for publishing an independent student newspaper. A couple of years later, at the Ontario College of Art and Design, I did the same thing and got extra credit. The OCAD paper was called Fishwrap.
In the years since, I’ve devoted more than 50,000 hours of my life to this industry, leading hundreds of UX design projects. During the dot com boom, I created a streaming video community called Talkback TV, years before YouTube. I made mobile apps for a national news network when Blackberry was the leading smartphone; then I had my mind blown by the first iPhone, and adapted. I have designed language learning products for Rosetta Stone, and professional financial products for S&P Global.
I am truly eager to hear about your ideas, and to find out how we can work together to build great things.